Don't Fall Through the Crack -- Getting Students to Go Vote!

I have meant to write a quick blog post on the elections before it happens so here it is.

With 9 million new registered voters, this is definitely a very important election for Americans and for the rest of the world!!! It is clear this time that even if Democrats get a few more votes, it might not be sufficient because their flawed voting system called Electoral College has allowed Republicans to win the last two elections with slightly fewer votes than the Democrats. For that reason, field work to get all potential voters to the polling stations is crucial. One of the demographic group that could make a difference are students.

Campus Progress, a leading national progressive youth organization, has launched a campaign to encourage students to get out and vote on November 4th in the following key US states: Colorado, New Mexico, North Carolina, Ohio, and Pennsylvania.
What are your thoughts?

Check the ad on this page at www.campusprogress.org/about/3352.

Quote of the day -- from Howard Gossage

Great quote featured on Madvertising:
"People don’t read ads. They read what interests them. Sometimes it’s an ad."
-- Howard Gossage

The Economist Magazine is Targeting Students with Pizzas!

The Economist is targeting students in the Philadelphia-area with about 20 participating pizzerias. Students order pizzas on a regular basis so this innovative advertising medium should be a great way to reach out to them.

Moreover, the creativity behind the medium and the pizza ad might reflect positively in light of showing students that the Economist isn't as dry as many would think. However, the content of the ad does not lie about what one may find inside The Economist.

Will students want to "get a world view"?