Creative Advertising at its Best -- How to Better Engage Students.

Creativity can be the wrong avenue in mass media because "everyone" won't get it.

On the other hand, here is why it should be better exploited on university campuses:
  1. Campuses are communities where word of mouth can spread the quickest. Therefore, it does not matter if everyone understands it because the few that do get it will spread the word fast. This tactic reinforces the message being communicated.
  2. What gets students thinking, gets students talking.
Here is a great example straight from South Africa for Russian Bear vodka:

Thanks to Zed and his blog for pointing out this incredible ad.

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