Courtesy of xavGen Y is hungry for it. It comes in all shapes and forms and it's really hard to pin-point.
A touching picture? (BBC's Day in Picture)
An hilarious video? (SNL's best or SXEPhil)
An amazing service? (Pandora-Internet Radio)
A boss you can be proud of? (Richard Branson)
An incredibly inspiring lifestyle? (Tim Ferris)
A personal touch? (responding to each meaningful blog comment or email)
In the end it's about creating a relationship, something I'd want to share with friends.
How do you make a first time visitor come back? How do you turn a first-time buyer into a loyal customer? It's about consistency, being remarkable, being unique and building trust.
So what's your social currency?