I saw the need for this blog right after founding FreeFolder, a Canadian company that developed a unique advertising medium targeting students (which I will make a post on later). We hope to fill a void in the blogging sphere with a marketing blog which mixes both news-like content and creative content & ideas. Hence, our first and foremost objective is to unite enthusiasts on the subject to keep up-to-date with Canadian students marketing initiatives, trends as well as throw out there some ideas and constructive criticism. So to get the juices flowing, here are a couple topics that will be covered in the near future:
- word-of-mouth on campuses
- self denigrating brand names work
- an interview with the CEO of a small marketing firm specialized in this field (that will be the time for me to throw a few names out there of small players)
The third objective of the blog is to become the #1 reference when it comes to marketing and student trends in Canada.
Finally the fourth objective is to keep this blog very entertaining and easy to read.
2 comments:
Morgan!! This is great, I'm really impressed by the amount of content on this page already and I think you've created it with professionalism and relevancy for your targets.
Congratulations, I'll definitely stay tuned and add in any insights I can from the Small Biz marketing space ;)
All the best,
Thanks a lot Joanna! Feel free to send relevant content my way.
cheers
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