I saw the need for this blog right after founding FreeFolder, a Canadian company that developed a unique advertising medium targeting students (which I will make a post on later). We hope to fill a void in the blogging sphere with a marketing blog which mixes both news-like content and creative content & ideas. Hence, our first and foremost objective is to unite enthusiasts on the subject to keep up-to-date with Canadian students marketing initiatives, trends as well as throw out there some ideas and constructive criticism. So to get the juices flowing, here are a couple topics that will be covered in the near future:
- word-of-mouth on campuses
- self denigrating brand names work
- an interview with the CEO of a small marketing firm specialized in this field (that will be the time for me to throw a few names out there of small players)
The third objective of the blog is to become the #1 reference when it comes to marketing and student trends in Canada.
Finally the fourth objective is to keep this blog very entertaining and easy to read.