Creativity Outside the Agency -- Pronto Condoms

Clearly, "the quickest way to get it on".

What do you think about Pronto Condom's R&D efforts?
I meant to feature this example because it has real value in showing that all aspects of the marketing mix deserve attention. I think that even though the innovation itself will solve some men's 'condom frustration', what drives sales is the simple fact that they are different in an industry where all players virtually sell the same product.

Why are they only in South Africa?

Thanks to Ideate for pointing this one out.