Mobile Marketing - Ford Ka is Pushing the Envelope!

I've spent quite some time lately understanding mobile marketing.
Given the novelty factor, many companies have failed in the early years and today it seems to mature and some companies are truly harnessing the powers and creativity that this medium can offer advertisers.

Go Find It
Ford Ka's 3D mobile marketing efforts stand out. The campaign was launched by Wunderman to announce the release of their new eco-friendly Ford Ka in London, England. The campaign targets young adults and consists of placing Code Stickers in bars, clubs, colleges and on the street. When people aim at the stickers with their phone a floating Ford Ka appears on screen along with a URL: GoFindIt.net.

How is that for catching your attention!


Now, the million dollar question for marketers is how to get your hands on innovative technologies like those? Integrate a R&D department in your agency?
.......did I just spoil a secret?

Thanks to Rick Mathieson and his blog.

My 2 Cents on Mobile Marketing -- Let Me Unsubscribe

Courtesy of geekologie.com

3 Reasons why mobile marketing companies should give me the option to unsubscribe at the end of every promotional SMS.

• You will make sure that I want to hear what you're ready to feed me
• It's a good way to rate the success of a mobile marketing campaign
• Being respectful will go a long way in preserving a positive brand image

My pick of successful mobile marketing and branding campaigns

• McDonald SMS Lounge allows registrants to receive free offers on their phone -- Objective and nature of the content is exposed clearly.
• Lonely Planet's iPhone application -- improved brand equity and free visibility with branded application.
  
• Ciba Vision Turkey POP SMS coupons -- Eco-friendly alternative to reach out to youths.

Featuring...
A big thank you to Graham Brown, co-founder of Mobile Youth, for naming me one of the top 20 youth marketing bloggers. If you want your daily dose of quality news and insight on the subject go check them out; they've been around since 2001 for a reason.