The best advice advertisers will give you is to include no more and no less than one message per ad. Not two. One.
Our attention spans have significantly lowered over the years since more and more advertisers compete for our attention. Moreover, we live in a world where Millenials have learnt to multi-task, feed on bits and bytes which leads to significantly shorter attention span (ADD).
See the trend?
See the trend?
- Twitter -- express your thoughts in 140 characters or less.
- Facebook -- ligitimized the one-sentence "wall" messages. No need to write long emails or send postcards anymore.
- No more word-cluttered magazine ads.
- Successful blogs like Zac's Pigs dont Fly have short and to-the-point posts
