Today, agencies are hired by companies' marketing departement to advertise -- that's it.
What will happen when Generation Yers will run agencies in a few years?
Here is my take on it:
Increasingly, agencies will have to interact with customers and create a 2-way conversation not good old stuff-it-down-their-throat advertising.
A cartoon that has gone around marketing blogs for a while puts it best:
What will happen when Generation Yers will run agencies in a few years?
Here is my take on it:
Increasingly, agencies will have to interact with customers and create a 2-way conversation not good old stuff-it-down-their-throat advertising.
A cartoon that has gone around marketing blogs for a while puts it best:
The New AgencyLet ad agencies play a major part in understanding the customer and having a constructive say in R&D. Agencies will clearly have an interactive element to all their campaigns to help give a face to each company. This dimension will give more responsibility to the agency and force it to really understand who they are dealing with before executing any campaigns.
So what's new? Ad agencies will be responsible for understanding the customer, not the external market research firm. Moreover they will have a seat at the R&D table.
