While browsing through Capital C's blog I came across this online study conducted by Exact Target and Ball State University. It depicts the most useful types of advertising according to college students. I've always thought that getting insight from one's target market is best, but come on, what is this study good for?
- Does it really evaluate the usefulness of any of those medium?
- Isn't there a big f*cking gap between what one perceives to be effective and what is actually effective?
- Isn't the list representative of the exposure level to each ad medium? TV has forced-upon ads whereas the Internet doesn't.
Now I'm curious, does this have any value to marketers? Did I miss something? I might...