This is the first in a series of posts exploring the use of love in marketing.
As a prelude, here are two award winning videos on the topic that were brought to my attention by Patrick Byers. Those were, daringly, made by Microsoft's marketing manager Geert Desager... for Microsoft Digital Advertising Solutions!
The Break Up
How about engaging students with Web 2.0? Making better use of pull marketing? After all, Gen Y are web savvy and would love to get in on the conversation about topics they love.