Who's targeting Canadian students?
Microsoft is working with Youthography, the leading Canadian 'youth marketing' agency, to market their full Microsoft Office package of 9 products at a very advantageous price. Microsoft Ultimate Steal offers all their products at a 91% discount to Canadian students, the product sells itself.
Is Microsoft trying to recapture their dropping market share on university campuses?
Postering and Un-postering
I'm currently working with them as a brand ambassador at my university to execute their integrated marketing campaign over the course of a few weeks. We do everything from online viral marketing, postering and promotional item distribution. Check Adjoke's post for an example of one of the online viral material that we spread across canadian college student communities.
So we plackareded the university with the posters that we were provided with. The idea was to tease students for a week with the following poster and then release the website address on a sticker the following week.
However, a week later all canadian brand ambassadors had a new task: to take the posters down!
So what's wrong with it?
- The kid on it looks very young and many university students may have problems relating with him.
- The two-step campaign did not create suspense, it created frustration because the advantageous deal was put out there without the site to access it.
What's your take on it?
I'll receive the new poster in a week, so stay tuned to find out what it will look like...